2/01/2010

Kombucha on Tap!

Nearly a year ago, I wrote about my addiction to GT's Kombucha, a fermented beverage that I stopped consuming because the company seemed to glorify the amount of glass container waste it generated. Customers can return used bottles to Whole Foods instead of their local recycling centers, as Whole Foods returns all glass bottles to their local vendors. Glass milk bottles from local dairies have labels indicating that they sterilize and refill their containers, as all dairies did back in the days of milkmen. Los Angeles-based GT's, however, was shipping their containers back to recycling centers.

Last night I went to the Glendale Whole Foods for a quick chair massage, and decided to treat myself to a bottle of GT's Kombucha afterward. As I was checking out, a Whole Foods employee informed me that as of about two weeks ago, they now have select flavors of GT's Kombucha on tap! At the Kombucha bar, 16 ounces is $3.49 compared to $3.69 for the 16-oz sealed bottle. They also have 12-oz and 24-oz options at the bar, and once you purchase a freshly filled bottle from the bar, you can bring it back for refills. Yesterday, they had the Gingerade, Grape, and Superfruits flavors on tap.

Kombucha is definitely still a splurge, but now that I know that I won't be purchasing a new glass bottle with each drink, I plan to treat myself more often than once every few months. Thank you, GT's and Whole Foods, for creating this option!

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